Posts

How Mobile-Friendly Is Your Website?

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When’s the last time you checked your website analytics to see the devices used to access your site? If it’s more than 30 days, you’re not doing your job as a marketer or webmaster . This metric has become one of the new KPIs for any company to look at on at least a monthly basis. Why? It’s changing every month as both consumer behavior and mobile technology change. You will be surprised to the devices that visitors are using to view your site, and the rapid change in the percentage of total traffic that is mobile. For some businesses, it’s increasing at an absolute change of 1% per month (i.e., 12% of traffic is mobile in August, and then 13% in October!). In the example previously given, which is about average for e-commerce, 25% of your site visits will come from mobile by Black Friday of 2013! If your site doesn’t look good and don't have a good responsive website , you will not only frustrate visitors but data shows they will not recommend your site to others (this

Why we use Social Media Optimization

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Social media is a brilliant way for brands to open up a conversation, but it may be the downfall of many brands too. Whether it is making lewd and inappropriate comments or simply refusing to answer any comments on Facebook (hello, Normal Goodfellows), brands are being lifted on the virtual shoulders of consumers, and being stomped beneath their feet. There is no formula to being brilliant on social media. Some consumers are just impossible to read. But there are a few rules you can use for your business to ensure you don’t plunge into the crevice of obscurity, or annoy the hell out of people. Tip number one? Have a strategy. How are you going to measure whether your social media is running successfully or not if you don’t know what you want to achieve with it? Think about what your consumers want, and what you want them to want, and then choose the social media platforms that relevant. Selling knitting tools to grannies is not going to be very effective on Twitter, but selling mo