Digital Marketing Company - Congton Technologies Pvt Ltd

Social media is a brilliant way for brands to open up a conversation, but it may be the downfall of many brands too. Whether it is making lewd and inappropriate comments or simply refusing to answer any comments on Facebook (hello, Normal Goodfellows), brands are being lifted on the virtual shoulders of consumers, and being stomped beneath their feet. There is no formula to being brilliant on social media. Some consumers are just impossible to read. But there are a few rules you can use for your business to ensure you don’t plunge into the crevice of obscurity, or annoy the hell out of people. Tip number one? Have a strategy. How are you going to measure whether your social media is running successfully or not if you don’t know what you want to achieve with it? Think about what your consumers want, and what you want them to want, and then choose the social media platforms that relevant. Selling knitting tools to grannies is not going to be very effective on Twitter, but selling mo