How Mobile-Friendly Is Your Website?
When’s the last time you checked your website analytics to see the devices used to access your site?
If it’s more than 30 days, you’re not doing your job as a marketer or webmaster. This metric has become one of the new KPIs for any company to look at on at least a monthly basis.
Why? It’s changing every month as both consumer behavior and mobile technology change. You will be surprised to the devices that visitors are using to view your site, and the rapid change in the percentage of total traffic that is mobile. For some businesses, it’s increasing at an absolute change of 1% per month (i.e., 12% of traffic is mobile in August, and then 13% in October!).
In the example previously given, which is about average for e-commerce, 25% of your site visits will come from mobile by Black Friday of 2013!
If your site doesn’t look good and don't have a good responsive website, you will not only frustrate visitors but data shows they will not recommend your site to others (this is bad) and they will switch their visits to a competitor’s mobile-friendly site (this is life threatening to a business!).
So, each month, take a look at:
It is also very important to look at your PPC Campaign metrics. What are trends in mobile shoppers clicking on your paid ads? What is your Ad Quality score? Google gives advertisers very important benefits if they send mobile clicks to mobile-friendly sites. You stand to improve your Ad Quality score, which will improve position and clicks, and lower CPCs. Not to mention your ROI on mobile PPC campaigns will improve after you make it easier for people to convert by giving them a mobile-friendly website.
Regarding the intricate relationship between good PPC performance and mobile-friendly sites, just check out these sites:-
Top Seo Seo Company NYC
Ecommerce Development Services
Search Engine Optimization Company
New Way To Focus Group Any Website
If it’s more than 30 days, you’re not doing your job as a marketer or webmaster. This metric has become one of the new KPIs for any company to look at on at least a monthly basis.
Why? It’s changing every month as both consumer behavior and mobile technology change. You will be surprised to the devices that visitors are using to view your site, and the rapid change in the percentage of total traffic that is mobile. For some businesses, it’s increasing at an absolute change of 1% per month (i.e., 12% of traffic is mobile in August, and then 13% in October!).
In the example previously given, which is about average for e-commerce, 25% of your site visits will come from mobile by Black Friday of 2013!
If your site doesn’t look good and don't have a good responsive website, you will not only frustrate visitors but data shows they will not recommend your site to others (this is bad) and they will switch their visits to a competitor’s mobile-friendly site (this is life threatening to a business!).
So, each month, take a look at:
- Percentage of total site traffic coming from mobile devices
- List of all tablets accessing your site
- List of all phones accessing your devices
- For mobile devices, what browsers and screen sizes are being used
- What is conversion rate of every major group of phone (i.e. iOS and Droid) and tablet (i.e. iPad and Galaxy)
It is also very important to look at your PPC Campaign metrics. What are trends in mobile shoppers clicking on your paid ads? What is your Ad Quality score? Google gives advertisers very important benefits if they send mobile clicks to mobile-friendly sites. You stand to improve your Ad Quality score, which will improve position and clicks, and lower CPCs. Not to mention your ROI on mobile PPC campaigns will improve after you make it easier for people to convert by giving them a mobile-friendly website.
Regarding the intricate relationship between good PPC performance and mobile-friendly sites, just check out these sites:-
Top Seo Seo Company NYC
Ecommerce Development Services
Search Engine Optimization Company
New Way To Focus Group Any Website
Great blog!!! Thanks for sharing such a great blog,The techniques you have listed above are great. Keep sharing such great blogs Top 10t techniques to improve conversion rate optimization
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